Working in editorial and corporate has given me an encyclopedic, 360° understanding of the beauty industry—from niche, indie brands, to corporate giants like L’oreal. story standard is the culmination of this creative and strategic insight. I work with brands to help them better understand (and execute!) the story they have to tell. From content creation, and strategic brand content planning to web copy, social media copy, and targeted Instagram, Facebook, or Twitter ads, she will work with your brand to get your message to the customers who need to hear it.