Working in editorial and corporate has given me an encyclopedic, 360° understanding of the beauty industry—from niche, indie brands, to corporate giants like L’oreal and Unilever. story standard is the culmination of this creative and strategic insight. I work with brands in the beauty, wellness, and lifestyle space to help them better understand (and execute!) the unique story they have to tell. From content creation, and strategic brand content planning to web copy, social media copy, and targeted Instagram, Facebook, or Twitter ads, I will work with your brand to get your message to the customers who need to hear it.
I’ve consulted and/or created content for clients including True Botanicals, Peet Rivko, Follain, Glow Recipe, Myro, Daily Harvest, Wet Brush, BioIonic, Angela Caglia, and many more.