Working in editorial and corporate has given me an encyclopedic, 360° understanding of the beauty industry—from niche, indie brands, to corporate giants like L’oreal and Unilever. story standard is the culmination of this creative and strategic insight. I work with brands in the beauty, wellness, and lifestyle space to help them better understand (and execute!) the unique story they have to tell. From content creation, and strategic brand content planning to web copy, social media copy, and targeted Instagram, Facebook, or Twitter ads, I will work with your brand to get your message to the customers who need to hear it.

I’ve consulted and/or created content for clients including True Botanicals, Peet Rivko, Follain, Glow Recipe, Myro, Daily Harvest, Wet Brush, BioIonic, Angela Caglia, and many more.


From organic social posts to paid campaigns, the following work reflects brands for which I managed copy social calendars (selections are shown from Culture Republick, a Unilever owned ice cream brand). Others are campaigns I worked on from start to finish (Peach & Lily’s #bareitall campaign), and the rest represent clients I consult for and have helped to finesse the brand identity and voice.

Sara Spruch-Feiner